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Business Division Faculty LibGuide

Provides links to Western Library resources for students and faculty in the Business Division

Basic Searching - Keywords and Phrases

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Have a running list of relevant words, phrases, key concepts, and subjects you encounter to use in future searches related your specific business, industry, consumer or target market, etc.  Make a list of terms as well as any variations (customers: guests, patrons, shoppers, buyers, consumers, etc.) Different authors use different terms and having this list will help you cover all the research bases.



Basic Searching - Terms and Variations

  • entrepreneur; entrepreneurship
  • customer segments; customer development; customer management; consumer
  • mass market; niche market; target market; market segments
  • distribution channels; indirect channel; direct channel
  • value; value proposition
  • revenue stream
  • fixed costs; variable costs
  • SWOT, SWOT analysis
  • management; manager; operations management; project management; strategic management
  • business; business model; business structure; small business; micro-business
  • product; services
  • company; corporation
  • personnel; employee; staff
  • profit; profit margin
  • NAICS; NAICS code

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NOTE:  If you have difficulty finding irrelevant information put quotes or parentheses around phrases of more than one word -- "market research" or (market research). The database may be searching the words "market" and "research" separately " which will return many irrelevant results.

Advanced Searching - Combining Keywords and Search Terms

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Advanced search strategies can save time and narrow a search from tens of thousands of articles to dozens.

Remember when searching, put quotes or parentheses around phrases of more than one word to search for the phrase instead of the individual words separately.


  • Boolean Operators (AND, OR, and NOT) to help you narrow or expand your results
    • Searching for restaurant AND delivery will give you results with both words present. Therefore, your results are fewer.
    • Using OR between similar keywords restaurant OR cafe will give you results that include either word alone or both words together. Therefore, your results are greater. A search for will retrieve either or both terms.

      The NOT operator gives you results from only one of your words -  delivery NOT mail - . Therefore, your results are fewer. Searching  eliminate articles containing the word mail from the results.

    • Most databases have an Advanced Search option that provdes you with three or more boxes to insert keywords, phrases, names etc. and options to choose AND, OR, and NOT from a drop-down menu.

  • Wildcard Searching - Truncation will save you time by searching or variations of a root word

    • Adding an asterisk to a root word, manag* means you will locate articles or information for ALL variations of the root, manag*

      • manage, manages, manager, managers, managing, management

Video: How to Use Western Library Databases

Business Database Tutorials

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Link to Western Library's Business Databases Tutorials LibGuide below to learn how to use and find information in  databases such as: Credo Reference, Business Insights Global, Nexis Uni, Reference Solutions, RAB, Films on Demand, as well as other EBSCO and Gale business databases

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