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Business Division Faculty LibGuide

Provides links to Western Library resources for students and faculty in the Business Division

Basic Searching - Keywords and Phrases

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Developing Search Terms

Draw up a list of relevant words, phrases, key concepts, and subjects you encounter to use in future searches related your specific business, industry, consumer or target market, etc.  Make a list of terms as well as any variations (customers: guests, patrons, shoppers, buyers, consumers, etc.) Different authors use different terms and having this list will help you cover all the research bases.

Basic Searching - Terms and Variations

  • entrepreneur; entrepreneurship
  • customer segments; customer development; customer management; consumer
  • mass market; niche market; target market; market segments
  • distribution channels; indirect channel; direct channel
  • value; value proposition
  • revenue stream
  • fixed costs; variable costs
  • SWOT, SWOT analysis
  • management; manager; operations management; project management; strategic management
  • business; business model; business structure; small business; micro-business
  • product; services
  • company; corporation
  • personnel; employee; staff
  • profit; profit margin
  • NAICS; NAICS code

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NOTE:  If you have difficulty finding irrelevant information put quotes or parentheses around phrases of more than one word -- "market research" or (market research). The database may be searching the words "market" and "research" separately " which will return many irrelevant results.

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Advanced Search Strategies

  • Boolean Operators (AND, OR, and NOT) to help you narrow or expand your results by combining basic search terms in a strategic way. For example:
    • Searching for restaurant AND delivery will give you results with both words present. Therefore, your results are fewer.
    • Using OR between similar keywords restaurant OR cafe will give you results that include either word alone or both words together. Therefore, your results are greater. A search for will retrieve either or both terms.

      The NOT operator gives you results from only one of your words -  delivery NOT mail - . Therefore, your results are fewer. Searching  eliminate articles containing the word mail from the results.

    • Most databases have an Advanced Search option that provdes you with three or more boxes to insert keywords, phrases, names etc. and options to choose AND, OR, and NOT from a drop-down menu.

  • Wildcard Searching - Truncation will save you time by searching or variations of a root word

    • Adding an asterisk to a root word, manag* means you will locate articles or information for ALL variations of the root, manag*

      • manage, manages, manager, managers, managing, management

Business Database Tutorials - Links

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Link to Western Library's Business Databases Tutorials LibGuide below to learn how to use and find information in  databases such as: Credo Reference, Business Insights Global, Nexis Uni, Reference Solutions, RAB, as well as other EBSCO and Gale business databases

Video: How to Use Western Library Databases


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