Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business Division Faculty LibGuide

Provides links to Western Library resources for students and faculty in the Business Division

Search Terms - Marketing and Sales

business research icon


Marketing and Sales Search Terms



Use search terms alone - marketing - for a wide variety of results. Combine them - network and cybersecurity to target your results.

  • advertising; digital advertising
  • customers; customer service; customer service representative
  • entrepreneur; entrepreneurship
  • marketing; digital marketing; internet marketing; marketing management;
  • project management
  • sales; inside sales; sales teams

First Step in Research - Credo Reference Database

Databases for Focused Research - Marketing and Sales

Narrow search and choose a focus icon

The next step in your research process is focusing in on a narrower aspect of a topic and search for articles, data, and other information in databases that address topics at a more detailed level. You may need scholarly/peer-reviewed articles. (You can find these in all-subjects databases such as Academic Search Premier (EBSCO).)

video  icon

Full Videos from Films on Demand - Marketing and Sales       

Use the filter tool to sort by date and type to narrow your search to more recent films or specific film types. Notice the individual segments within each full-video; transcripts, cite and share tools.

OER - Marketing and Sales

Western Technical College
Western Technical College Learning Commons
Student Success Center, Room 201
400 7th Street North
La Crosse, WI 54601
State Relay: 711
EEO Statement

Learn more about Western and the Learning Commons.
The Learning Commons provides library and academic support services on campus and online. The Learning Commons will set you up for success!

Creative Commons License
Except where otherwise noted, this work is licensed under a Creative Commons Attribution 4.0 International License. For details and exceptions, see the Library Copyright Statement.
©2020, Western Technical College

If you are experiencing disability related accessibility issues with any information on this website, please email or call 608-785-9524.