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Business Strategy Development Course Guide

Library resources to enhance or help clarify the concepts in this course.

List - Library Databases for Business Research

Tutorial: GaleOneFile Databases - Business and Entrepreneurship

Database: Business (Gale OneFile)

Articles in the fields of:

  • accounting
  • economics 
  • finance
  • marketing
  • management and strategy
  • business theory and practice

Business and trade publications are updated daily to reflect the activities of companies and industries worldwide. In addition, this database provides access to a selection of international, U.S., and regional news publications.

Gale One File Search page screenshot

 

Try the colorful Topic Finder with two different display options 

Image Visual Topic Finder - Tile View - Topic Pets

 

topic finder topics wheel screenshot

Example:  Articles found for the "Industry Pet" category (red) in the Topic Finder

Both Tile AND Wheel Views show there are 92 articles about the Pet Industry including articles about places such as Veritas Farms and Pets Global. These articles are announcements from trade industry sources.

Results list screenshot 

Subject Searching

Example: If you type the name of a company or any keyword into a Basic Search box, the database provides a list of related search terms as alternatives. Add any relevant terms to you search term list to use later.

tools and filters subject guide screenshot

Tutorial: What is Reference Solutions Database

Databases: ReferenceSolutions

  • up-to-date business and consumer data
    • employment by job skills, location, and industry
    • national companies and business executives
    • historical market trends
    • addresses and phone numbers
    • news articles for researchReference Solutions Logo

Answers these questions about business research:

  • What is the organizational structure?
  • Do you know who you are selling to?
    • Which demographic? 
    • What market?
  • What is the industry and growth potential?
  • Who is your competition?

Tutorial - Reference Solutions Basics

Database Reference Solutions: search 1 of the 3 different databases within Reference Solutions

  1. U.S. Businesses 
  2. U.S. Consumers 
  3. U.S. Jobs/Internships

ReferenceSolutions - 3 databases

1. U.S. Businesses

Search for individual businesses and/or executives or for groups of businesses, such as "coffee shops." For a more detailed explanation. 

2. U.S. Consumers/Lifestyles

This database allows users to search millions of individuals. In this module you can search by lifestyles and real purchasing behaviors of these individuals. Lifestyles selections are real purchasing behaviors of the individuals over a 2-year period. There are more than 100 unique lifestyles selections broken into several main categories such as Apparel/Fashion/Beauty; Cooking/Wine; Health/Diet/Fitness; Pets/Animals; Politics/Religion/News; Sports; and more.

U.S. Consumer and LifeStyle search box

3. U.S. Jobs/Internships

Job listings are compiled from indeed.com then cross-referenced with ReferenceSolutions U.S. businesses listings. Do a Quick Search for a job or an Advanced Search to narrow by position, company, location, etc.

Job Search - Search Box

 


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