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Business Database Tutorials LibGuide

Learn how to use Western Library databses for business research.

What is RAB Instant Background?

RAB Instant Background

RAB (Radio Advertising Bureau) Instant Backgrounds provides marketing and demographic statistics from over 200 businesses and industries, with more being added each year.

RAB collects background information and statistics about consumers, businesses, industries and markets from a variety of sources.  Try using this source to gather information for your business concept project. You will need to know:

  • Who you are selling to?
  • Who are you targeting?
  • The industry and growth potential for your business.

"The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support."

  1. Link to RAB Instant Backgrounds below.
  2. Log in with the Western Library account.
    user name: library@westerntc.edu
    password: (contact a librarian for the password)
  3. Browse the dropdown list and select a relevant industry (see image below).

RAB Instant Background Video Tutorial


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