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Business Strategy Development Course Guide

Library resources to enhance or help clarify the concepts in this course.

Basic Search Terms - Business

Create a list of search terms from your assignment or reading materials to have ready before you open Credo Reference (or any database or Google).

Stick to simple keywords or phrases:

note-taking icon

  • organization; organizational
  • organization chart; organizational structure
  • revenue
  • income
  • profit; profit and loss; P & L
  • manage, manager, management
  • operations
  • marketing
  • accounting
  • consumer trends
  • goods and services
  • supply and demand
  • centralization
  • decentralization

Advanced Searching

                serach icon              Advanced Search Strategy - Boolean Search

Combine search terms. Use the Advanced Search tool with multiple boxes.


  • profit AND loss
    • finds results with both search terms
    • narrows results
  • (income OR revenue) AND expense
    • finds results for either search term specific to climate change
    • place the OR terms in parenthesis as a signal to the database to search variations on the similar concepts
    • expands results
  • COBRA NOT snake
    • finds results for COBRA the health insurance program and eliminates results about snakes

                serach icon              Advanced Search Strategy - Truncation


  • manage*
    • finds articles than contain words beginning with the root "manage" -  manager, manages, managerial, management, etc.
      • efficient search strategy -  do one search rather than many

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