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Business Entrepreneurship Assignment LibGuide

Recommended resources and strategies for completing the research for your Entrepreneurship Business Concept Project.

What is RAB Instant Backgrounds?

RAB Instant Background

RAB (Radio Advertising Bureau) Instant Backgrounds

  • marketing and demographic statistics
  • 200+ businesses and industries 
  • background information and statistics about
    • consumers
    • businesses and industries
    • markets

Use RAB for your business concept project:

  • Who you are selling to?
  • Who are you targeting?
  • What is the industry and growth potential for your business?

"The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support."

How do I access RAB Instant Backgrounds?

  1. Go to RAB Instant Backgrounds.
  2. Log in with the Western Library account.
    user name: library@westerntc.edu
    password: Contact a librarian for current access information.
  3. Browse the dropdown list and select a relevant industry (see image below).


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