LibGuides: Business Entrepreneurship (Assignment Guide): RAB Instant Backgrounds Database

What is RAB Instant Backgrounds?

RAB (Radio Advertising Bureau) Instant Backgrounds

marketing and demographic statistics
200+ businesses and industries
background information and statistics about
- consumers
- businesses and industries
- markets

Use RAB for your business concept project:

Who you are selling to?
Who are you targeting?
What is the industry and growth potential for your business?

"The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support."

How do I access RAB Instant Backgrounds?

RAB Instant Background This link opens in a new window
Use the RAB (Radio Advertising Bureau) tools to track down marketing statistics for a variety of companies in business and industry. Find out how to access our subscription here or you can contact a librarian for access information (chat, phone, or email).

Go to RAB Instant Backgrounds.
Log in with the Western Library account.
user name: library@westerntc.edu
password: Contact a librarian for current access information.
Browse the dropdown list and select a relevant industry (see image below).