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Business Entrepreneurship Assignment Guide

Recommended resources and strategies for completing the research for your Entrepreneurship Business Concept Project.

Marketing Research

Marketing Research Resources

This vast accumulation of data can be collected through various methods, such as point-of-sale databases, connected devices through the Internet of Things (IoT), third-party marketing research firms, social media, location data from mobile devices, or surveys.  Tapping into the resource generators is helpful for companies to understand their customers, employees, or others. 

Most marketing research resources are not freely available to the public. Companies subscribe to or create market research tool for their exclusive use. Western Library subscribes to the databases ReferenceSolutions and RAB for students to experiment with the market research process.  The basis of most market research tools is census information. The census, which is conducted every 10 years provides a wealth of information about how Americans live.  It tells us how many people live in a specific area, describes their living arrangements, ages, income, education levels,and  occupations. It also describes the kinds of homes people live in - age of home, number of rooms, value, whether it has complete kitchen and plumbing facilities, the availability of telephones and automobiles and the type of home-heating fuel used.

Watch the short video below to learn how to Business Builder at the federal government website, can be used to conduct Market Research. 

Western Library Databases for Market Research

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