As you gather background information and data, keep a running list of relevant words, phrases, key concepts, and subjects you encounter to use in future searches related your specific business, your industry, your consumer; your target market. Make a list of terms and variations. Different authors use different terms and having this list will help you cover all your research bases.
Examples of Search Terms and Variations
- entrepreneur; entrepreneurship
- management; manager; operations management; project management; strategic management
- business; business model; business structure; small business; micro-business
- company; corporation
- personnel; employee; staff
- profit; profit margin
- consumer; target-market; market segmentation