LibGuides: Business Canvas (Entrepreneurship) Course Guide: Course Textbook

Business Canvas Intro

entrepreneur icon

An introduction to the basics of using a Customer Development Process, where entrepreneurs “get out of the building” to gather massive amounts of customer and marketplace feedback, and then use that feedback to create a business canvas.

Entrepreneurship Business Canvas eTextbook

Course Textbook and Library Databases

Textbook: Business Model Generation by Alexander. Osterwalder
Database: eBook Collection (EBSCO) (linked below)
Database: Libby (linked below)

Search Terms: "business," "entrepreneur"

Login to databases with your Western ID.

Textbook Link: Business Model Generation
NOTE: You may be asked to login with your Western ID when you click the link.
Library Database: eBook Collection (EBSCO)
Use this databases to find your eTextbookBook: Business Model Generation by - Alexander. Osterwalder. (NOTE: You may be asked to login with your Western ID when you click the link.)

Libby This link opens in a new window
Libby makes reading and listening to books easy and convenient! Access a growing collection of popular fiction and nonfiction ebooks and digital audiobooks for leisure reading, as well as career, technical, and academic subjects. Click the link to login with your Western ID or download the Libby App. Choose Western Technical College from the drop-down list when you see "Sign in with My Card." Got questions or need help? Ask a Librarian!