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Business Canvas (Entrepreneurship) Course Guide

Use this guide to find information and research tools to explore topics related to entrepreneurship.

Quick Steps to Finding Business Information

3 Basic Steps

  • human climbing stairs or steps iconChoose Your Topic
    • Decide what you want to learn more about
    • OR start with some aspect of an assigned topic
  • Find Background Information about your topic
    • Use Credo Reference (Library Database)
  • Find Specific Information about your topic
    • Use business databases like Business: Insights (Gale)
    • financial information, business strategies, 
    • company or industry information 

For more in-depth information about business research see the boxes below.

Information-Seeking Can be a Messy Business

Information-Seeking: What Does Success Look Like?

question icon

You'll know you are successful when you have found good credible research sources that help you accomplish your task

  • an assignment or research project for class
  • a personal question answered 

There are strategies you can use to make the process go more smoothly and they are discussed in this LibGuide.

Information-Seeking Process - Break It Down

choose iconHow to think about finding information

  1. explore multiple sources to find out what information has been published about your topic
    • skim and scan the article - look for facts you can use (size of company, revenue, demographic, etc.)
    • jot them down along with the title and database (you'll need it later
  2. discover what you don't know and what you need to learn
  3. identify key facts, details, and concepts that relate to your topic
  4. evaluate the credibility of the information
  5. analyze if the information is useful and how you might use it
  6. synthesize (bring together) the pieces information to complete your assignment or project

Break the process down into individual steps 

  • Step 1: choose a topic interesting to you
  • Step 2: make a list of search terms related to your topic
  • Step 3: find background information - use Credo Reference database 
    • definitions and concepts (business management, entrepreneurship, etc.) and
    • basic facts/ideas (key people, business types, names, dates/timelines, places, history, etchuman climbing stairs or steps icon
    • use background information to identify an area you want to focus on
    • identify new search terms based on what you learn 
      • write it down so you remember it
  • Step 4: look for detailed research about your business topic
    • scholarly articles, data, statistics
      • database: MasterFILE Complete (magazine and newspaper articles)
      • database: Business Insights (Fortune 100 company data and information)
      • database: Academic Search Premier (scholarly/peer-reviewed articles)
  • Step 5: evaluate your articles by asking: note-taking icon
    • is the article useful for your assignment?
    • is the information up-to-date based on your topic?
    • is the author qualified to write about your topic?
    • did you verify the information with other sources?
    • is the article factual and unbiased?
    • is the purpose of the article to educate? inform? 
    • is it written for your reader?  
  • Step 6: combine what you already knew about your topic with the new knowledge you learned during the research process

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