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Business Canvas (Entrepreneurship) Course LibGuide

Learn to use Western Library Resources for business research.

Business Research Overview

puzzle pieces icon

Ugh! I have no idea how I should even start a research project. What do I do?

  • First, understand that college assignments and research can be broken down and done in individual pieces as part of a bigger process: 
    • Activities in the research process:
      • exploration - find out what information has been published about your topic
        • mostly you will NOT find one article that provides all the information you need
        • look for articles that touch on various aspects of your topic - revenue, demographic
          • sometimes all you will find is a sentence in one article or a paragraph in another
          • jot down this information, along with the title and database 
      • discovering what you don't know and what you need to learn  
      • identifying -  pieces of information from several articles that relate to your topic
      • evaluating the credibility of the information
      • analyzing the usefulness of the information to what you are trying to do
      • synthesizing (bringing together) the pieces information to complete your assignment or project

Take the process Step-by-Step!

  • Step #1: Make a list of search terms to use in database searches
    • stair steps iconkeywords and phrases that describe the information you are looking for 
    • see  -  Searching and Finding Information in Library Databases
  • Step #2: Find background information about your topic to set the stage for in-depth research
    • background information - vocabulary/terminology and what they mean, and the basic issues about your topic
    • use databases like Credo Reference and MasterFile Complete 
  • Step #3: Find in-depth information
    • details about a company, business, or industry: financial reports, organizational structures, etc.
    • use business databases or company and government websites 

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Take notes to keep track of what you learn. They'll help a lot when you pull together your assignment.


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