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Business Canvas (Entrepreneurship) Course LibGuide

Learn to use Western Library Resources for business research.

Find Market Information Research Using the ReferenceSolutions Database


  • up-to-date business and consumer data. 
  • jobs by skills, location, and industry
  • business opportunities
  • national companies 
  • business executives
  • historical market trends
  • addresses and phone numbers
  • news articles 

ReferenceSolutions  and business research.

  • organizational structures
  • target markets
  • industry and growth potential
  • analysis of competition

In the video below, Western embedded support instructor, Drew Scheler, explains how to conduct business research and find market information using the library database Reference Solutions.

Market Information Research - RAB Instant Background Database

RAB Instant Background

RAB (Radio Advertising Bureau) Instant Backgrounds provides marketing and demographic statistics from over 200 businesses and industries, with more being added each year.

RAB collects background information and statistics about consumers, businesses, industries and markets from a variety of sources.  Try using this source to gather information for your business concept project. You will need to know:

  • Who you are selling to?
  • Who are you targeting?
  • The industry and growth potential for your business.

To access RAB Instant Backgrounds:

  1. Go to RAB Instant Backgrounds
  2. Log in with the Western Library account.
    user name:
    (not published) use the Live Chat or Ask-a-Librarian (below) to request the password
  3. Browse the dropdown list and select a relevant industry (see image below).

In the video below, Drew discusses how to use RAB Instant Backgrounds to access market information.


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