
RAB (Radio Advertising Bureau) Instant Backgrounds provides marketing and demographic statistics from over 200 businesses and industries, with more being added each year.
RAB collects background information and statistics about consumers, businesses, industries and markets from a variety of sources. Try using this source to gather information for your business concept project. You will need to know:
- Who you are selling to?
- Who are you targeting?
- The industry and growth potential for your business.
To access RAB Instant Backgrounds:
- Go to RAB Instant Backgrounds
- Log in with the Western Library account.
user name: library@westerntc.edu
password: (not published) use the Live Chat or Ask-a-Librarian (below) to request the password
- Browse the dropdown list and select a relevant industry (see image below).
In the video below, Drew discusses how to use RAB Instant Backgrounds to access market information.