LibGuides: Business Canvas (Entrepreneurship) Course LibGuide: Business Databases for Market Research

Find Market Information Research Using the ReferenceSolutions Database

ReferenceSolutions

up-to-date business and consumer data.
jobs by skills, location, and industry
business opportunities
national companies
business executives
historical market trends
addresses and phone numbers
news articles

ReferenceSolutions and business research.

organizational structures
target markets
industry and growth potential
analysis of competition

In the video below, Western embedded support instructor, Drew Scheler, explains how to conduct business research and find market information using the library database Reference Solutions.

ReferenceSolutions This link opens in a new window
A premier source for business and consumer research data. Contains detailed information on over 15 million companies and over 260 million consumers. Every record can be exported to spreadsheets. A great source for entrepreneurship activities, marketing projects, demographics research, and students seeking employment.

ReferenceSolutions Learning Center
ReferenceSolutions web-based Learning Center

Market Information Research - RAB Instant Background Database

RAB (Radio Advertising Bureau) Instant Backgrounds provides marketing and demographic statistics from over 200 businesses and industries, with more being added each year.

RAB collects background information and statistics about consumers, businesses, industries and markets from a variety of sources. Try using this source to gather information for your business concept project. You will need to know:

Who you are selling to?
Who are you targeting?
The industry and growth potential for your business.

To access RAB Instant Backgrounds:

Go to RAB Instant Backgrounds
Log in with the Western Library account.
user name: library@westerntc.edu
password: (not published) use the Live Chat or Ask-a-Librarian (below) to request the password
Browse the dropdown list and select a relevant industry (see image below).

In the video below, Drew discusses how to use RAB Instant Backgrounds to access market information.

RAB Instant Background This link opens in a new window
Use the RAB (Radio Advertising Bureau) tools to track down marketing statistics for a variety of companies in business and industry. Find out how to access our subscription here or you can contact a librarian for access information (chat, phone, or email).

Radio Advertising Bureau
RAB Website - "The Radio Advertising Bureau (RAB) is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support."

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