Basic Searching
As you read to gather background information and data, keep a running list of
- relevant words, phrases, key concepts, subjects and issues
- related your specific business, industry, consumer, target market, etc.
- also make a list of terms and their variations

Examples:
- entrepreneur; entrepreneurship
- customer segments; customer development; customer management; consumer
- mass market; niche market; target market; market segments
- distribution channels; indirect channel; direct channel
- value; value proposition
- revenue stream
- fixed costs; variable costs
- SWOT, SWOT analysis
- management; manager; operations management; project management; strategic management
- business; business model; business structure; small business; micro-business
- product; services
- company; corporation
- personnel; employee; staff
- profit; profit margin
Advanced Searching

Advanced search strategies can save you time and narrow your search from tens of thousands of articles to dozens.
Remember when searching, put quotes or parentheses around phrases of more than one word to search for the phrase instead of the individual words separately.
NOTE: When searching, if you have trouble finding information, try putting quotes or parentheses around phrases
Examples:
- "market research"
- (market research)
This helps the database search for the phrase, "market research," instead of searching for the two words separately, which will return many irrelevant results.