A good starting point for researching some local companies like Festival Foods or Moka are the "About" pages. You can also look at the way they advertise and market their products on the other pages of their website. Read between the lines and try to sketch out how they gain a competitive advantage over the competition. What strategies do they seem to be using to reach out to consumers? Many family-owned businesses have websites, as well, but often they are not as extensive as a larger local business with multiple locations. Often the sole purpose of the website is to serve as digital advertising, but again, read between the lines. What information can you gather about the nature of about the business and it's structure?
As you research, take screenshots, take notes, or jot down keywords along with your thoughts about how the business's strategies. How does it match what you are learning in this course?
It is possible you will not find enough information on a local company to complete the assignment.
In this case you can look at a larger similar company to yours and make some comparisons. For example:
Follow the process outlined for researching larger companies on the page Researching Companies - The Basics and consider how their SWOT ,KPIs, strategies, and other factors, would also apply to your smaller, local company.
On the next pages you will see how to research a local company using library databases, company websites, and the web.
