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Business Operations Management Course Guide

Resources and Information for the course, Operations Management

Search Tips and Strategies

Detective searching on laptop icon

Keep in mind that databases are machines and only understand the actual words you type, but not their meaning. Playing with search terms, database tools, filters, and features list.  Review several pages of results. Play detective. These activities will inspire other ideas as well as improve the chances of finding relevant information.

  • Bracket your terms: try using quotation marks or parenthesis around a multi-word name. 
    •  "Festival Foods" or (Festival Foods).
  • Use the Advanced Search tool
    • Top line: "Festival Foods"
    • Middle line: Wisconsin
  • Explore other database tools as well as filters - publication type (newspaper, magazine, report, trade journal, etc.), publication date range, subject, etc.
  • Explore other database features - ex. ReferenceSolutions database US Consumers/Lifestyles/Automobiles database

Example: Results of ReferenceSolutions: US Businesses Database

Below are screenshots of the results of a ReferenceSolutions database US Businesses. Data and information for this database are compiled from public records. Skim down the page for information that can help shed light on the business structure and activities for your business.

Key points to note:

  • NAICS Code - 81111104 - General Automotive Repair
    • use this NAICS code to research other businesses in this category to help you fill any gaps of information about auto repair business
  • Years in database - indicates sustainability
  • Sales Volume
  • Business Expenditures
  • Nearby businesses
  • Competitors

Detective thinking icon

 

Ask yourself what these small points of information can tell you about the nature of the business.

Screenshot - choose US Businesses link

Screenshot Search Box - Matt's Auto Repair, La Crosse, WI

 

Screenshot - Click Matt's Auto Repair

Screeshot Confirms this record is verified

Screenshot - industry proile

Screenshot Business Demographics - Sales Volume, number of Employees

Screenshot Management directory

Screenshot business ecpenditures

Screenshot list of nearby businesses and competitors

Example: U.S. Newsstream (Proquest)

Screenshot Proquest Advanced Search

Screenshot US Newsstream Newspaper Article Title Festival Foods

Screenshot - highlighted keywords in article passageScreenshot US Newsstream Trade Journal title

Screenshot newspaper article title Moka Coffee shop opening in Illinois

Example: EBSCO Databases

 Regional Business News (EBSCO) (articles)  Start by typing in the name of your company and looking at the results. Click on links and see what information exists and pursue the information you can use. 

Screenshot EBSCO search box with FEstival Foods

 

In EBSCO databases be sure the Full Text box in the left column on the page of articles (results) is checked. This ensures you will only see full articles, not summaries.

 Screenshot EBSCO Full Text and Publication Date filters      screenshot magazine title Festival Foods Automated Key Processes

Screenshot - keywords from a paragraph in the article

note-taking iconAs you skim and read, jot down keywords along with your thoughts about how these strategies and where they fit into the supply chain. 


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