Image Source: Gerd Altman, Pixabay
10-minute video: "How Apple used the 4 functional areas of business to build the iPhone."
Image Source: Everett, Valerie. "McDonald's in Indianapolis. CC BY-SA 2.0 via Wikimedia Commons
Although it has grown to be the multinational fast food corporation it is today, McDonald's origins was as a simple restaurant located in San Bernardino, CA. Founded by brothers Richard and Maurice McDonald in 1940. Later they would rechristen the business as a hamburger stand, turn the company into a franchise. The Golden Arches log was introduced in 1953 at its location in Phoenix, AZ. Two years late, in 1955, businessman Ray Kroc, joined the company as a franchise agent. and in 1961 bought out the McDonald brothers.
Currently, McDonald's is the world's largest fast food restaurant chain, serving tens of millions of customers at more than 40,000 stores in more than a hundred countries. They are best known for their hamburgers, cheeseburgers and french fries, but have expanded their menus to include items like chicken, fish, fruit, and salads. French fries are their best-selling franchised item followed by the Big Mac.
McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's is the world's second-largest private employer with 1.7 million employees the majority of whom work in the McDonald's stores.[As of 2022, McDonald's has the sixth-highest global brand valuation.
"McDonald's." Wikipedia.com Accessed April 18, 2024
Review the information you have learned in the past several weeks, including the four areas of business you explored:
For each one of these four business areas, answer the following questions: