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After completing Unit 1, I will be able to...
Exhibit 1.1 The Dynamic Business Environment (Attribution: Copyright Rice University, OpenStax, under CC-BY 4.0 license)
EXTERNAL | INTERNAL |
Global | Leadership |
Technological | Managers |
Economic | Workers |
Political/Legal | Customers |
Demographic | Structure |
Social | Culture |
Competitive | Operations |
You might want to pursue a career as a physician, florist, game warden, systems analyst, or any of a thousand other opportunities. One thing that all careers have in common is that you need to have a basic understanding of business. We hope that you will consider a career in business, but if not, your success in whatever you choose will partially depend on your basic business skills. And that is why this text is so important.
Because this introductory business course gives you a detailed overview of all of the areas of commerce, it will guide you in selecting a major should you elect to get a degree in business. Choosing a major in college is one of life’s true milestones. Your major essentially determines how you will spend the next four decades of your life. A marketing major will find a career in sales, marketing research, advertising, or other marketing-related fields. An accounting major will become (you guessed it) an accountant. Never take selecting a major lightly. If you work 40 hours a week for the next 45 years (less vacations), you will put in about 90,000 hours on the job. Don’t you think you should choose something that you will enjoy?
Use this database to understand basic concepts taught in your courses. It's also a great database for the first step in your research process. It contains short articles from encyclopedias, dictionaries, handbooks and other reference sources on a wide range of subjects. Get started on your assignment or research project by learning about key people, places, dates, events, concepts, and ideas related to your topic.