William Zinsser"I think that On Writing Well has been successful because readers know they're not learning from a professor of rhetoric, but from someone who actually has struggled with the craft of writing," the author explained. He used a similar approach in Writing with a Word Processor where, he related, "I wanted the reader to become involved with me and my own anxieties and apprehensions and phobias in writing with a new technology. If I make myself vulnerable, and if readers identify with me, they will learn as I do." | From: Gale Literature: Contemporary Authors | Gale Literature Resource Center (Library Database)