Critical Language Awareness: Language Power Techniques and English Grammar (Pressbooks)To inform, sell to, persuade, and motivate us, the authors and sponsors of these messages and stories use the power of language, choosing to word their message in particular ways. Behind their messages lie particular worldviews, discourses, and ideologies that may or may not align with those of the audience. In making certain word and grammatical choices, they show us their perspective and invite us to share in it. To do this, these authors may use rhetorical or language power techniques like metaphor, euphemism, hyperbole, address forms, weasel language, and epithets. These can be enacted with particular grammatical features; for example, an epithet may use a noun phrase, hyperbole a superlative adjective, or weasel language a passive form. We need critical language awareness to see these connections.