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Microeconomics (Course Guide)

Principles of Microeconomics Course Materials

Supply and Demand Principles

Quick Video: How Supply and Demand Models Work

eTextbook Readings | Principles of Economics | OpenStax

NOTE: Be sure to review key terms, concepts, questions, and problems at the end of each chapter!

Supply and Demand Curves - The Basics

The demand curve demonstrates how much of a good people are willing to buy at different prices. In this video, we shed light on why people go crazy on Black Friday and, using the demand curve for oil, show how people respond to changes in price.

The supply curve shows how much of a good suppliers are willing to supply at different prices. For instance, oil suppliers in Alaska and Saudi Arabia face different costs of extraction, affecting the price at which they are willing to supply oil.

WATCH the videos below. dor a more in-depth understanding of Supply and Demand Curves.

Equilibrium

Changes to the Demand Curves

Use horizontal and vertical methods for reading the demand curve, how demand curves shift, and consumer surplus.

WATCH the video below,

Why Do Demand Curves Shift?

  • What are the factors that cause the demand curve to shift to the left or to the right?
  • What does it mean when demand shifts?

An increase in demand means an increase in the quantity demanded at every price. Similarly, a decrease in demand means a decrease in the quantity demanded at every price. 

WATCH the video below to see real-world examples of some important demand shifters, such as changes in income (both for normal and inferior goods), population, tastes, the price of related goods (both for substitutes and complements), and expectations.

Changes to the Supply Curve 

What does the supply curve show us?

WATCH the video below to see what we can tell from the supply curve about the behavior of sellers and quantities supplied at different prices. We’ll talk about producer surplus as well as factors that lead to an increase in supply and a decrease in supply — and we’ll provide a list of these important supply shifters.

Why Do Supply Curves Shift?

What factors shift the supply curve? WATCH the video below.

More About Equilibrium

You learned about equilibrium in the adjustment process, showing that the equilibrium price is the only stable price.  WATCH this video to take a look at equilibrium quantity, where quantity demanded is equal to quantity supplied, and how this plays out in a free market economy that seeks to maximize gains from trade.

So, Does the Equilibrium Model Work?

Nobel Prize winner Vernon Smith conducted experiments testing this model and found that time and time again, the model did indeed work. WATCH this video to learn about Smith’s evidence and his analysis of instances where market conditions shift either the demand or supply curve, and the equilibrium model comes into play.

Assess your Knowledge

Do you understand how to...?

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  • identify the equilibrium price and quantity
  • identify the factors determining Demand (income, prices of substitutes and complements)
  • identify the factors determining Supply (costs of factors of production, technological change
  • analyze the impacts of price ceilings and price floors
  • distinguish between changes in supply and changes in quantity supplied
  • distinguish between changes in demand and changes in quantity demanded
  • determine equilibrium price and quantity using the curves of demand and supply.
  • categorize those stimuli which move the curves of demand and supply.
  • assess the outcomes of price floors and price ceilings.
  • discriminate between a change in demand and a change in quantity demanded
  • discriminate between a change in supply and a change in quantity supplied
  • diagram the curves of demand and supply

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