Skip to Main Content

Graphic Design: Advertising Research Assignment (Ken Hey)

Finding sources in Western Library Databases

Advanced Searching in Gale Databases

Logo Gale Power Serch

Screenshot: Gale Databases Advanced Search Advertising, Children, Impact

  • An initial search using just "advertising"and "children" returned articles that didn't look useful , so I added a third term, "impact."

Screenshot: Gale Sources Magazines, Academic Journals, Books, News, Videos

  • Gale filters for Source Types appear at the top of the page. Again the Number in parenthesis (180) is the number of articles for the source type.
  • Gale filters for Publication Date, Subjects, etc appear on the right side of the page

Screenshot: gale filters for publication date, subjects and more

 

 

 

 

 

Screenshot - topic finder tool

My favorite feature in the Gale databases is the TOPIC FINDER, a visual option to browse the results of your search. Ideal fpeople who process information best when it is presented visually.  Notice the relationship of your search terms to related concepts. Click on a cell to see the articles that match the concept.

Screenshot - Topic finder, visualization tool for search terms

Gale Articles

Screenshot Gale Article in results list "Media Imapct - Advertising"

Screenshot Article page on Gale - cite tool, page link, and other tools

  • In Gale Databases the Full Text article appears immediately after you click on the title in the results list. No PDF links.
  • The Cite, Send to (email), Download, Print, and Page Link tools appear on the upper right of the page.
    • Email, download, and print icons also appear above the article.
  • Gale databases also offer the option to set font size and listen to the articles.
  • Explore related articles from the box on the right.

Western Technical College

Western Technical College Learning Commons
Student Success Center, Room 201
400 7th Street North
La Crosse, WI 54601
learningcommons@westerntc.edu
State Relay: 711
EEO Statement

Learn more about Western and the Learning Commons.
The Learning Commons provides library and academic support services on campus and online. The Learning Commons will set you up for success!

Creative Commons License
Except where otherwise noted, this work is licensed under a Creative Commons Attribution 4.0 International License. For details and exceptions, see the Library Copyright Statement.
©2023, Western Technical College

If you are experiencing disability related accessibility issues with any information on this website, please email AccessServices@westerntc.edu or call 608-785-9524.