As you gather background information and data keep a running list of relevant words, phrases, key concepts, and subjects you encounter to use in future searches related your specific assignment goals. Make a list of terms and their variations. Different authors use different terms and having this list will help you cover all your research bases.
NOTE: When searching, put quotes OR parentheses around phrases of more than one word -- "market research" or (market research) - to search for the phrase -(market research) - instead of the individual words separately.
Examples:
- customer; (internal customer), "external customer", (customer loyalty), "customer satisfaction"
- service, (service strategies), "customer service;"
- team; teams, (team manager), "team lead"
- supervisor, supervisory, (supervisory management)
- event, venue, conference, (trade show), vendor
- food, (flow of food), "foodborne illness," (food production), "critical control"
- hospitality, (hospitality sector),
- professional, (professionalism)