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Business Management Capstone Business Plan Assignment LibGuide

Recommended resources and strategies for conducting research for your business plan. Browse the tabs at left to learn about searching these recommended resources from your library.

Basic Searching - Library Databases

Basic Search Terms and Strategiesnote icon

  • Nouns (names of some thing or someone) work best as search terms.
  • Make a list of words, word variations, and synonyms (different words that mean the same thing) to use when searching the databases.
  • Examples:
    • entrepreneur; entrepreneurship
    • SWOT, SWOT analysis
    • management; manager; operations management; project management; strategic management
    • business; business model; business structure; small business; micro-business
    • product; services
    • company; corporation
    • personnel; employee; staff
    • profit; profit margin
    • value; value proposition
    • consumer; customer, target-market; market segmentation; niche market

Advanced Searching - Library Databases

advanced search iconAdvanced Search Strategies

  • Use Boolean Operators (AND, OR, and NOT) to help you narrow or expand your results
    • Examples
      • Searching for restaurant AND delivery will give you results with both words present. Therefore, your results are fewer.
      • Using OR between similar keywords restaurant OR cafe will give you results that include either word alone or both words together. Therefore, your results are greater. A search for will retrieve either or both terms.

        The NOT operator gives you results from only one of your words -  delivery NOT mail - . Therefore, your results are fewer. Searching  eliminate articles containing the word mail from the results.

      • Most databases have an Advanced Search option that provdes you with three or more boxes to insert keywords, phrases, names etc. and options to choose AND, OR, and NOT from a drop-down menu.

  • Wildcard Searching - Truncation will save you time by searching or variations of a root word

    • Example
      • add an asterisk to a root word, manag* means you will locate articles or information for ALL variations of the root, manag*
      • manage, manages, manager, managers, managing, management

If you have trouble finding information

  • expand your list of search terms 
    • find more terms in the titles and description of articles
    • look for subject lists and bolded terms in the articles
  • try putting quotes or parentheses around phrases of more than one word to search for the phrase instead of the individual words separately


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