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Business Management Capstone Business Plan Assignment LibGuide

Recommended resources and strategies for conducting research for your business plan. Browse the tabs at left to learn about searching these recommended resources from your library.

NAICS Codes

What is ReferenceSolutions?

Reference Solutions logo

ReferenceSolutions database to research:

  • up-to-date business and consumer data
    • employment by job skills, location, and industry
    • national companies and business executives
    • historical market trends
    • addresses and phone numbers
    • news articles for research

Use ReferenceSolutions to answer these questions about your business research.

  • What is the organizational structure?
  • Do you know who you are selling to?
    • Which demographic? 
    • What market?
  • What is the industry and growth potential?
  • Who is your competition?

Reference Solutions Basics

Western Library provides access to three Reference Solutions databases:

ReferenceSolutions - 3 databases

U.S. Business

Search for individual businesses and/or executives or for groups of businesses, such as "coffee shops." For a more detailed explanation 

U.S. Consumers/Lifestyles

This database allows users to search millions of individuals. In this module you can search by lifestyles and real purchasing behaviors of these individuals. Lifestyles selections are real purchasing behaviors of the individuals over a 2-year period. There are more than 100 unique lifestyles selections broken into several main categories such as Apparel/Fashion/Beauty; Cooking/Wine; Health/Diet/Fitness; Pets/Animals; Politics/Religion/News; Sports; and more.

U.S. Consumer and LifeStyle search box

U.S. Jobs/Internships

Job listings are compiled from indeed.com then cross-referenced with ReferenceSolutions U.S. businesses listings. Do a Quick Search for a job or an Advanced Search to narrow by position, company, location, etc.

Job Search - Search Box

 

ReferenceSolutions (U.S. Consumers/Lifestyles)

RAB Instant Backgrounds

Features:

  • Background information and statistics about industries and markets
  • Industry exploration and context
  • Growth potential

Search Tips:

  • Click the "more" button above to find log in information you will need.
  • This tool doesn't look or operate like any of the others--it's really just a list of "instant backgrounds."
  • Choose the most relevant market or industry and read through the information and charts provided.
  • The cited sources on each instant background can provide additional places to search.

NOTE: Contact librarian for access info to RAB.


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