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Business Management Capstone Business Plan Assignment LibGuide

Recommended resources and strategies for conducting research for your business plan. Browse the tabs at left to learn about searching these recommended resources from your library.


ReferenceSolutions (U.S. Consumers/Lifestyles)


  • Demographic and lifestyle information on U.S. consumers
  • Business and competitor information

Search Tips:

  • Use the Advanced Search (in the Consumer/Lifestyle database) and filter for geography, lifestyle, etc.
  • For more information on consumer market research with ReferenceUSA, check out their slideshow here.
  • For additional tutorials and training resources for ReferenceUSA, check out their selection here

RAB Instant Backgrounds


  • Background information and statistics about industries and markets
  • Industry exploration and context
  • Growth potential

Search Tips:

  • Click the "more" button above to find log in information you will need.
  • This tool doesn't look or operate like any of the others--it's really just a list of "instant backgrounds."
  • Choose the most relevant market or industry and read through the information and charts provided.
  • The cited sources on each instant background can provide additional places to search.

NOTE: Contact librarian for access info to RAB.

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